I Go, You Go, We All Go — Logo
 

Have you ever wondered about the word “Logo”? It’s kind of a silly-sounding word, like Bon-bon, or Tu-tu, or Mayonnaise.

But logos are important, enough so that large corporations will spend megabucks on lawyers to defend the integrity or their logo, protecting it from being used in an inappropriate manner by unauthorized people.

Some logos are classics, for instance the Coca Cola logo. It has an old-fashioned look, but it’s timeless. It has been around so long, and is already recognized immediately by almost everyone, that there would probably be a huge uproar if they ever tried to change it.

Morton Salt — anther classic, but updated somewhat over the years. The logo itself stayed fairly static, but the little girl’s clothing was changed because it tended to tie her to a specific time period.

At GK Productions we've changed our logo over the years, in good part because of the nature of our business. A graphic design company can’t afford to look graphically dated.
A logo should be stylish and yet be simple and clean (for example Nike’s swoosh). A logo that is too complicated will be difficult and expensive to reproduce for print applications, and too much detail can be lost in the low-resolution world of the web. You should also have various digitized versions of your logo to send to printers, web designers, advertising peoples, etc.

If you think you need a new logo, please contact us, we can probably refer you to someone — wait a minute — I just remembered, GK Productions can help you with logo design. Isn't that just a wild cooincidence? Didn't see that coming!

In a future article we’ll discuss how and where to use your logo.

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The Future is Now!

by John Gutekunst

So now you have your logo, what do you do with it? Here are a few simple guidelines for using your logo.

Logo Do’s & Don’ts

• Place on business cards, letterhead, envelopes

• Use on your website and email signature

• Feature prominently in all advertisements

• For retailers — on signs, delivery trucks, and consider things like polo shirts for employees

• Spraypaint your logo on bridges and underpasses

• Tack it to the front doors of other people’s businesses (especially competitors)

• Have it tattooed on tricky-to-reach areas of your body. (this may make for a very memorable Networking-Meeting moment, but not necessarily Good-Memorable.)

You can overdo (and overdon’t) use of your logo. Just try to use consistency and good taste.

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Fried Green Tomatoes

Remember that movie called Fried Green Tomatoes? Something about some women in a diner somewhere. I always get it confused with the one where the two women drive off a cliff at the end. This may sound like a bias against movies featuring strong, courageous women, but it is really unbiased bewilderment on my part — I never actually saw either movie.

This explains why I never could figure out what that cliff had to do with fried green tomatoes (nothing, as it turns out). Anyway, you don’t need to drive off a cliff to enjoy these tasty fried tidbits.

It is best to use green tomatoes fresh from the garden, either picked that day from your own plot or the night before from your neighbor’s.

Technique:

1. Slice ‘em

2. Bread ‘em

3. Fry ‘em

4. Eat ‘em

Next Week: Cotton Candy — we expose why something that sounds like both a textile and a food is in fact neither, rather it’s a nefarious plot being perpetrated on an unsuspecting public by the Carnival-Industrial Complex.

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